We are new-age hybrid creative video agency, where execution capability is part of the creative process from the beginning.
Today, open your social media account to find array videos in the news feed. The video is today the default tool for consuming information, people have become accustomed to video in every aspect of their daily lives. This has made it imperative for brands to use videos to reach out to customers to make them know about their product and services. And why not? Innumerable case studies from digital marketers have shown that video message far outweighs any other messaging medium, when it comes to capturing attention, consumer understanding and engagement. Adding to this, video’s prowess in communicating a complex or lengthy idea, even an entire business makes it a powerful tool.
This brings us to the question. Is traditional or digital agency structure, apt to produce branded video content for the digital platform. Maybe yes maybe not. Surely, there no dearth of creativity in the agency corridors, but they do lack the efficiency and nimbleness required. A typically agency boost of multiple layers of creative supervision from ideation to scripting with the production and execution outsourced. This structure serves well for once in a year integrated campaigns but certainly not for perpetual video needs of the digital platforms. Result? Well, satisfactory output but delivered in a laggard pace at an exorbitant cost!
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – socrates
We are new age hybrid creative video agency, where execution capability is part of the creative process right from the beginning. Which helps in calibrating the entire process to deliver amazing and effective video in a quick turnaround time and at an optimal cost.
We believe, above everything, people need to clearly understand your offerings, how is it different from the rest and why do you matter? And how can brands use the emotive power of video by appealing to their consumer's needs and hidden desires. For us, there is no-one-size-fits-all, every need requires a unique and specific solution. So for us, irrespective of the medium whether live shot, footage, 2D or 3D animation; the goal is always to create a genuine connection with the audience intellectually, emotionally and spiritually!
So, if you or your organization have a word to spread, an idea to share or a story to tell, we can help you bring it to life.
Puzzled by barkskins?
Well, in a world extremely oversupplied with content and messages, our collective attention has become almost to nothing. So, we wanted something unusual, ingenious and attention seeking. And Barkskins was born!
Every tree bark has unique characteristics and is an embodiment of Nature's ubiquitous beauty and magical details. It is this nature's unparalleled ability to give distinctiveness with details, we admire and inspire us the most.
